Corporate clothing is one of the main pillars when it comes to corporate branding and identity. RSM Chennai Uniform, being a corporate wear supplier for decades together, understands how state-of-art corporate garments are designed and manufactured. Whether it is banking, technology or communication sector, RSM has vast experience in crafting corporate wear in Chennai, India.
Corporate industries are highly fragmented and competitive. There are a number of players entering this market every year and it needs to be nimble and efficient in order to survive. Apart from offering the right products and services, these industries also face the pressure of adapting to fashion trends according to consumer’s tastes. That’s because corporate t-shirts and workwear are great advertising tools for the organization. This also establishes a sense of brand awareness within the market and society.
With the advent of social media and digital technologies, corporate clothing has become fairly competitive. In Chennai especially the demands in apparels have shifted towards manufacturing products that have recalled in people’s minds and showcase productive professionalism in staff’s working attitudes. Here are some important demands and expectations of corporate industries in apparel.
Top 5 Corporate Industry demands in Apparel
Exceptional Design and Fabric
Gone are those days when plain polo t-shirt with the small embedded logo was a trend. Today, corporates are looking to make a mark in a bolder way. Loud designs that showcase the company’s personality visually is the key to branding today. Adding metallic, embellishment, message, tattoo, and embroidered logos are all demanded to make the clothing as exceptional as possible. Also, when it comes to fabric, people don’t want to deal with any fuss; sturdy, comfortable and easy-maintenance apparel is what is the need of the hour.
Beyond Average Hues
Corporate events are a thing today and keeping it catchy every time requires freshness in promotional clothes. That’s why corporate promotional t-shirts and workwear is embracing a lively new palette. Great sense of color coordination and hues is slowly becoming imperative. As a corporate clothing manufacturer, we know how to bring bold and beautiful hues to your apparel. Whether it is spring-infused pastels or hot summer trends, we don’t hold back on creativity.
Corporate industry in Chennai demands distinctive patterns that are fashion-forward. Fashion-forward is a search for fashion that is both youthful, modern, and will be fashionable in the future. This is an ask from corporates because they too aspire to be trendy. They, therefore, look and take advice from experts in the industry. Though this constantly changes, today types of denim are considered certainly fashionable. Button-down shirts, jackets, and more are a rage with corporates, especially in checkered and Gingham patterns. The treatment of the clothes that have bold contrast, the embossed letter seems to be in style with the addition of zippers.
Tailored with Perfection
Corporates do not want to compromise on quality or perfection. There is an important need to know the fabrics and the right kind of technology to use to make the best clothes that are perfect. Whether it is contemporary design or the process used to design and tailor the clothes, if the outcome is not perfect, there is no point in all the effort taken to create the clothes. The corporate-sponsored clothes are also a reflection of the corporate and therefore must be tailored to be perfect.
As much as corporates seek expert advice, they tend to want a say in the design of the garment. They may not understand fabric as much as the experts but they know what they want it to be customizable to their needs. After providing a brief they want to see samples. They want it made at a certain price and with the right kind of look. So, samples before making their decision on who to hire for the process and samples before creating the entire lot. A lot of money is invested in the process and therefore needs checks at each level.
We, at Chennai Uniforms, provide a keen focus on design, while ensuring that corporates do not have to shell out too much money on the process. We provide the kind of customization that corporates demand using different kinds of design and technology. Our designers keep an eye out for the latest fashion, to provide the right kind of custom-made solutions.