“Branding is what people say about you when you’re not in the room.”
Branding plays a vital role in almost everything we do. Brand identity is what distinguishes your brand from other brands. A unique brand identity gives every product of yours a distinct advantage over other competitor brands.
A brand identity is made up of what your brand says, what your values are, how you communicate through your product, and what you want people to feel when they interact with it. Essentially, your brand identity is the personality of your business, and offers a promise to your customers. A brand identity is brought to your brand by the signature statement of the brand. From uniform manufacturers/suppliers to high-end designers, everyone needs to have a signature statement to create a brand’s identity. Be it designs, colours, logos or a particular print, all of these create a brand image. Your product leaves an impression on your customers long after you’ve made the sale. Brand identity is the process of shaping that impression.
So when you include your branding in tailored outfits for your organization, it reflects thorough professionalism in each of your employees.
Branding apparel for professional reasons isn’t limited to simple options and custom fits. There is a lot more to it than that. Here are some ways your tailored outfits can reflect your brand.
The face of the business
For all intents and purposes, your brand’s logo is the “face” of your business. But that face should do more than just look fresh or interesting. In essence, a logo’s contribution to brand identity is associative, too. It tells the public that [this image] means [the name of your company]. When you place your company logo prominently on your outfits for all to see, it’s a matter of pride!
Unique Colour Palettes
Instead of going for solid colours, you can opt for a colour palette that accentuates your brand and echoes its values. Pick a colour palette that is unique to your brand for a pronounced style statement. Wear your colours with pride!
Most uniform manufacturers will provide you with customization options that can further contribute to your brand’s sartorial style statement. This includes small details like collar outlines, sleeve patterns and even the type of material used! Experiment with options that reflect your style.
Your company’s mission
When you create an identity for your brand, you’re giving it something to stand for. That, in turn, gives your company a purpose. We all know companies have mission statements, right? If your company has a motto, you might consider printing it on the fore of your outfits, to proudly display to one and all what you stand for. This works well for sports-based organizations.
Generating a positive image
When it comes to tailoring your outfits based on brand values, it’s important to portray an image that conveys complete professionalism. You can do this by picking out a garment that syncs well with these ideals. Nothing beats a formal shirt or a suit in saying you mean business, and when they are custom-fit to your brand, the vibe is multiplied.
Tailored outfits balance comfort and style
A brand identity embodies your company and everything you stand for, and it’s also an effective way of differentiating your business from its competitors. Instantly recognizable and associated with positive consumer experience, a brand identity to a brand can bring out its uniqueness and can be the key to success. In addition to this, tailored outfits are also super comfortable to wear daily, because of their custom fittings. You can walk in ease and exude effortless confidence, every day at work. The mark of a premium brand is how much attention they pay to their products. Their style makes them unique and different which makes it even easier for a consumer to remember them. A brand identity can become a personality that will speak for your brand.
RSM Uniforms can help you with all your tailoring needs! We are uniform manufacturers and uniform suppliers who help you customize your clothing according to your needs and create a unique brand identity for your brand. Redefine your brand’s signature style with us!